Both a YouTube and Instagram sensation, he showcases his shoe collection on both platforms. He has more than 1.4 million subscribers on his Money Kicks channel and more than 1.3 million Instagram followers.
He posted a first piece of media to Instagram in May of 2013 and launched his YouTube channel just one month later.
His most popular YouTube videos are part of his "Sneaker Talk" series and feature celebrities like Wiz Khalifa, Tyga, The Game, Silento, and Kid Ink.
He is the son of businessman Saif Ahmed Belhasa.
He has had a number of athletes, like Wayne Rooney, in his personal sneaker room.