Known for albums such as Rookie of the Year (released in 2005) and Rich Rocka (2013), this San Francisco-based rapper recorded under the Black Card Music, Black Wall Street Records, and Konvict Muzik labels.
He released his first rap single, "16's with Me," during his teenage years, and followed it up with such mixtapes as Chapter 1: The Rise and The Future of the Franchise.
He contributed to Kevin Federline's 2006 track "Dance with a Pimp."
Born William Joseph Crawford, he grew up in San Francisco's Fillmore District. He counted among his cousins fellow rapper Stevie Johnson.
His 2010 single, "Party Girls," featured musician and record producer Rico Love.