Comedic web presence on both Instagram and YouTube known on each of the platforms as zekisworld and Swissmeme TV, respectively.
He was first active on YouTube, uploading an inaugural video called "SWISSMEME: JO RICHI (ORIGINAL)" in December of 2013.
He has earned more than 290,000 followers on Instagram and 90,000 subscribers on YouTube.
He was often seen with his girlfriend on his Instagram account. She is known on her personal account as mmmmiira.
One of his YouTube videos was an interview of Roger Federer after he had finished a match.