He made his debut on August 23, 1964, at the age of 20, in a match against Club Atlas in Guadalajara. Later in 1969 joined C.F. Monterrey and then in 1975 he joined Atlético Potosí, where he finished his career in 1976.
Upon retiring, Guerra becomes head coach of Atlético Potosí, starting off with the youth reserves and eventually going to lead the first team in the 1979-1980 season. After San Luis, Guerra coached Club Deportivo Guadalajara twice, with whom he crowned in the 1986-1987 season and two runners-up runs in 1982-1983 and 1983-1984. In 1990, Guerra won the Copa México with Leones Negros de la U. de G. defeating Club América, in the same season he reaches the final, but loses against the Puebla F.C. of Manuel Lapuente, with an aggregate score of 6-3. After winning back to back championships in the Primera "A" with Tigres de la UANL during the Torneo Invierno 96 and Verano 97, Guerra reaches promotion to the Primera División de México for the tournament of Invierno '98.
Alberto Guerra coached the Selección de fútbol de México (Mexico national team) for three games in 1988, winning all three matches, but ultimately left the coaching position because he did not agree on the special interests in the Mexican Football Federation, and how economic interests always came before sport.
