Makeup artist who became the first male spokesperson for CoverGirl. He rose to fame for his Instagram account jamescharles, which has earned more than 10 million followers. In 2018, he became a member of the Emma Chamberlain.
He often did hair styling before developing an interest in makeup. Once he began to focus on makeup, he would practice on friends.
He posts makeup and beauty tutorials to his self-titled YouTube channel, which has earned over 13 million subscribers. He did Kylie Jenner's Halloween makeup in an October 2018 video that became one of his most viewed posts.
His father helped him convert their basement into a makeup studio. His younger brother is fellow social star Ian Jeffrey.
With CoverGirl, he has had the opportunity to work with brand ambassador Katy Perry.