Famous for his online video game review, The Jimquisition, he has accumulated more than 650,000 YouTube subscribers. He is also well known as a Blogger, video game voice actor, and reviewer for the websites Destructoid and The Escapist.
In his early adulthood, he performed a stand-up comedy act and maintained a blog called Morphine Nation. He launched his popular YouTube channel in 2006.
He is well known for the sometimes controversial content of his video game reviews and has been blunt in his criticism of the Steam Greenlight video games.
He is a contemporary of fellow English video game reviewer Ben Croshaw.