Social media phenomenon with more than 1.9 million followers on Instagram. He first grew his popularity on Vine by creating hilarious videos poking fun at his own Hispanic heritage.
He posted his first Vine on May 11, 2013.
He helped promote the Disney film McFarland, USA in a Vine video called "When Hispanic Mothers yell the 'Food is Ready' with the cast of #McFarlandUSA In partnership with Walt Disney Pictures #TeamLeJuan." He also sponsored the film Annabelle.
His online persona is named after basketball icon LeBron James. He attended Univision's Youth Awards alongside Rudy Mancuso.