Versatile talent who has worked in writing, music, television, and journalism and has also been a Songwriter, singer, and lead Guitarist with multiple Estonian bands, producing a number of albums.
As a Journalist, he has been an arts critic and columnist for many of Estonia's major newspapers, the chief of the culture section for Estonia's second largest newspaper, and editor-in-chief of its only music magazine.
He is well known for being one of the top DJs on Estonia's most listened-to radio station for more than 15 years. His autobiography was a best-selling Estonian book, and for five years he was the host of Seitse Vaprat, one of the most popular shows on the country's largest television networks.
He was born in Tallinn, Estonia.
He served as the judge on Estonia's version of American Idol that most closely resembled Simon Cowell.
