She posted her first photo to Instagram on January 7, 2012. She had previously joined Twitter, where she began amassing her social media presence, in March 2011.
She has earned more than 210,000 followers to her personal Instagram page. She published her 275th post there on April 18, 2016.
She was born and raised in Sao Paolo, Brazil. She has a younger sister. She began dating fellow social media star Casey Barker, and in 2017, she and Casey welcomed their first child, a daughter named Harlow.
Her boyfriend Casey Barker is primarily known for his self-titled YouTube channel.