Denise Coates

About Denise Coates

Who is it?: Founder and Joint CEO, Bet365
Birth Day: September 26, 1967
Birth Place: Stoke-on-Trent, United Kingdom, United Kingdom
Birth Sign: Libra
Residence: Sandbach, Cheshire, England
Alma mater: University of Sheffield
Occupation: Businesswoman
Known for: Founder and CEO, Bet365
Spouse(s): Richard Smith
Children: 5, including 4 adopted
Parent(s): Peter Coates
Relatives: John Coates (brother)

Denise Coates Net Worth

Denise Coates was born on September 26, 1967 in Stoke-on-Trent, United Kingdom, United Kingdom, is Founder and Joint CEO, Bet365. Denise Coates is co-CEO of Bet365, one of the world's largest online gambling companies, along with her billionaire brother, John. She started out working for her father, crunching numbers in his betting shops while still in school. After training as an accountant, she took over some of those shops, turning around their fortunes before selling them to large bookmaker Coral. Noting the success of online gambling businesses, Coates bought the domain in 2000 and launched the website in 2001. She owns around half of privately held Bet365, which had $2 billion in revenues and facilitated $45 billion in bets in the year through March 2016.
Denise Coates is a member of Gambling & Casinos

💰Denise Coates Net worth: $4.6 Billion (Updated at 22 June 2018)

2014 $1.6 Billion
2015 $2.9 Billion
2016 $3.8 Billion
2017 $3.6 Billion
2018 $5.06 Billion

Some Denise Coates images



While at school, Coates started work in the cashiers' department within the family bookmaking firm, Provincial Racing, where she would mark up bets. After leaving university she trained as an accountant within the family Business, before being given the opportunity to take over the small chain of shops. Having turned around the shops' fortunes, Coates obtained a loan from Barclays to acquire a neighbouring chain. In 1995, she became managing Director of the betting shop estate.


In January 2000, Coates purchased the domain name While working in a temporary building on a car park near one of her shops, she spent a year creating a new online betting site. was launched in 2001. The Business borrowed £15 million from RBS against the family's betting shop estate. In 2005 these shops were sold to Coral for £40 million which also paid off the loan to RBS.


In January 2012, Coates was appointed a Commander of the Order of the British Empire (CBE) for services to the community and Business. In 2012, she received an honorary doctorate from Staffordshire University.


In 2013, Coates was named as one of the 100 most powerful women in the UK by Woman's Hour on BBC Radio 4.


They have five children, including four that in March 2014 were reported as being "recently adopted from the same family".


Bet365 has grown into one of the world's largest online gambling companies, with $2 billion in revenues and facilitating $45 billion in bets in the year through March 2016. The company also owns a majority stake in the Stoke City Football Club. In 2015, Bet365 moved its headquarters to Gibraltar because of its favourable regulations. Coates still runs the company alongside her brother, and co-CEO, John Coates.


In 2017, Coates was criticised for paying herself £217m, with Mike Dixon, CEO of Addaction, saying "It cannot be right that the CEO of a betting company is paid 22 times more than the whole industry ‘donates’ to treatment."


Denise Coates is the majority shareholder with 50.01% of Bet365. Her personal fortune is estimated at $5.1 billion, as of February 2018.