Entrepreneur and marketing manager who is recognized for his affiliation with Drake's October's Very Own record label and brand. He has amassed more than 120,000 followers on his ovoniko Instagram account.
He helped with several of OVO's earliest merchandising endeavors.
He was instrumental in the organization of the OVO Bounce basketball tournament.
He has a son named Ezee.
Both he and music producer Noah Shebib were founding members of the OVO label.