Founder of the Canadian record label October's Very Own (OVO) and co-manager of Drake. He is also credited for discovering The Weekend and PartyNextDoor.
He originally blogged about menswear on the OVO blog in 2008 before he became in charge of the brand's clothing line.
His name was dropped on Drake's "Stay Scheming" verse.
He was born and raised in Canada. He is of Lebanese and Scandinavian descent.
He collaborated with Drake as a Producer on "The Resistance" off Thank Me Later.
