Pleasant Rowland

About Pleasant Rowland

Birth Place: Madison, Wisconsin, United States

Pleasant Rowland Net Worth

Pleasant Rowland was born in Madison, Wisconsin, United States. Unable to find dolls for her nieces, Pleasant Rowland started the American Girl doll company at age 45. A successful textbook author, Rowland funded the venture with $1.2 million she'd saved from royalties. Rowland built it into a $300 million (sales) business and sold it to Mattel in 1998 for $700 million. She has given away millions, in part to revitalize Aurora, New York, home of her alma mater Wells College. Her Rowling Reading Foundation provides curriculum materials and helps train teachers.

💰Pleasant Rowland Net worth: $310 Million (Updated at 22 June 2018)

2015 $300 Million
2016 $300 Million
2017 $310 Million
2018 $310 Million

Some Pleasant Rowland images

Famous Quotes:

I broke a lot of rules because I didn't know the rules.



After graduating from Wells College in 1962, Rowland embarked on the first of several careers. From 1962 to 1968, she was a schoolteacher in several states. She was a news reporter and anchor for the ABC station KGO-TV from 1968 to 1971.


Rowland left that industry to pursue a career as a textbook Writer. For several years she was involved in writing and publishing children's textbooks. She was also the publisher of the Children's Magazine Guide. In the 1970s, Rowland created a comprehensive language arts program, called Beginning to Read, Write, and Listen. It was informally known as the "letterbooks", and designed to be used for kindergarten and first grade students. Through the years the program has undergone several revisions and updates.


She has been married to philanthropist Jerome Frautschi since 1977. Frautschi's family owns Webcrafters printing company.


In 1986 Rowland founded the Pleasant Company, which manufactures the "American Girl" dolls, books and accessories. Rowland was inspired to create the American Girl brand because of her longstanding interest in history. A visit to Colonial Williamsburg led her to think that young girls might become interested in history through identifying with dolls based on historic periods. Each doll is designed with a story that places it in a specific historical time period. Books, clothing and other accessories are marketed separately for each doll.


In 1998 Rowland sold the Pleasant Company (now American Girl) to Mattel for $700 million. Based in Middleton, Wisconsin, American Girl reached $350 million in sales in 2001. As of 2008, its US sales were second only to the Barbie doll.


In 2001 Rowland purchased bankrupt retailer MacKenzie-Childs, based in Aurora, NY. After Rowland restructured the company's management team in 2006, MacKenzie-Childs became profitable. In 2008 Rowland sold MacKenzie-Childs to Lee Feldman and Howard Cohen – part owners of Twin Lakes Capital.


In 2004 Rowland founded Rowland Reading Foundation to promote the Rowland Reading Program.


On September 22, 2010 Rowland received an Honorary Doctoral Degree of Humane Letters from Edgewood College in Madison, Wisconsin.