With the launch of his first published book in 2001 as the self-styled Juice Master, Jason Vale has continued to promote the health benefits of consuming freshly extracted juices and smoothies in the media. Vale, through publishers HarperCollins, has sold approximately 500,000 copies of his books (and accompanying DVDs) in the United Kingdom.
Vale worked with Moulinex from 2003-2005 promoting one of their juice extractors that they later named after him. In 2005, Vale instead began to endorse a juicer with Royal Philips Electronics.
Vale and his company Juice Master Ltd have branched out into running seminars, retreats, and juice bars. Vale opened his first juice detox retreat in Turkey in 2005 and organises health seminars across the United Kingdom and Ireland. In 2008, Vale opened his second Irish juice bar in John Roberts Square in Waterford.
